Led a multidisciplinary marketing design group of 12 designers across 4 design team leaders, overseeing brand execution at scale across Wix.com.

Developed and elevated the brand identity, ensuring a consistent, high-quality visual language across touchpoints while evolving the brand to meet new business needs.

Design leadership: Iris Lainer, Talya Weitzman, Ido Arbel, Vadim Kravets (Technical design lead).