In 2023, we launched Wix Studio, a new product built for professional creators and agencies - combining advanced design capabilities with the ease and flexibility Wix is known for.

We built a new brand from the ground up, defined by cleanliness, precision, and clarity, with subtle metallic gradients that added depth and sophistication without losing restraint.

Alongside the creative challenge, the launch required bringing together multiple design teams across marketing and aligning a new management layer - creating a unified brand language and shared standards from day one.

VP Wix Design: Lior Dahan
Brand Lead: Amit Asulin
Design Leadership: Vered Bloch, Shir Berkovitz, Ido Israeli