A strategic redesign of monday.com’s homepage, positioning the brand as an AI Work Platform that does the work for you, empowering team productivity.

I led and mentored the design process from early exploration through execution, staying hands-on throughout concept exploration and sketching, as well as in the design of the hero section-shaping the messaging and creating a cohesive visual experience that wraps the entire value proposition.

Designers: Naama Gros (Lead), Eldad Beny, Yotam Ron (Webflow), Arnon Lax, Ori Greenberg (motion)